Uma pesquisa realizada pela Social Media, empresa especializada em gestão de blogs e redes sociais, e pela GFK, revela que a publicidade em blogs aumenta a notoriedade das marcas. Os motivos? Segundo o estudo, pelo uso de novos formatos e por causa da afinidade estabelecida com as temáticas abordadas. Claro, devemos considerar aqui que os pesquisadores utilizaram como amostra a Espanha.
De acordo com o levantamento, 54% dos entrevistados estão dispostos a ampliar a sua leitura de blogs, em detrimento de outras medias. Além disso, 40% afirmam que a publicidade é mais confiável quando aparece nos blogs do que em outro meio. "Blogs são meios fundamentais no marketing, em razão da grande presença de líderes de opinião”, disse Olga Palomi, executica da empresa.
Ela diz ainda que os blogs são importantes para os parâmetros de percepção de marca e notoriedade publicitária., um meio fundamental no mix de marketing dos anunciantes.
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